Abarrotes Cinthia’s
Deliverables — Identity / Packaging
Contributions — Concept / Branding / Packaging Design
The Concept
Abarraotes Cinthia's is a Mom & Pop grocery store in Puerto Vallarta, Mexico. The business is well known in the community for its homemade products, personal touch, and traditional setting and functionality as it operates with little technology. I took these elemental, vintage qualities to create a minimal brand that echoes traditional Mexican patterns and hand-painted signs which were the norm in the Mexico of yesteryear. The two-color palette on kraft transmits the homemade vibe of the store while helping keep printing costs down as well.
Specs
Freelance Project
Ongoing project
