Ivan Aguiar


This is a packaging project for the Kickstarter based company Candy Lab Toys. Their toys combine modern design with glamorous mid-century muscle car aesthetics. Also, as wooden toys, these cars recall a simpler time before plastic toys came into the scene. I felt like these were all noble reasons, so I wanted the packaging to evoke all of this from the get go. The diagonal lines that run all over the package are meant to evoke speed and motion. The use of illustration instead of showing the actual car through clear plastic is a play on how toys were made to stimulate the imagination and creativity of children instead of zoning them out as many do today. The kraft backdrop highlights the accent color to create an elegant contrast. Finally, the design of the cardboard box makes an emphasis on the ideal of children using their imagination to create their own stories.



Package Design   //   Photo Editing


the concept

Global Organics' BioFlora line of fertilisers brings commercial-grade, all-natural products to homeowners to help boost hydroponics gardening with proven results. Global Organics was looking for a package design that would excite gardening enthusiasts and professionals alike. We took to the task using bright, lively colors that allude to results obtained with BioFlora, and detailed backgrounds that mirror the product name and help with brand and product recognition.