Ivan Aguiar

Bump Yummy

This is a packaging project for the Kickstarter based company Candy Lab Toys. Their toys combine modern design with glamorous mid-century muscle car aesthetics. Also, as wooden toys, these cars recall a simpler time before plastic toys came into the scene. I felt like these were all noble reasons, so I wanted the packaging to evoke all of this from the get go. The diagonal lines that run all over the package are meant to evoke speed and motion. The use of illustration instead of showing the actual car through clear plastic is a play on how toys were made to stimulate the imagination and creativity of children instead of zoning them out as many do today. The kraft backdrop highlights the accent color to create an elegant contrast. Finally, the design of the cardboard box makes an emphasis on the ideal of children using their imagination to create their own stories.


bump yummy

Package Design   //   Illustration   //   Icon Design


The Concept

Focusing on the early days between mother and baby, Bump Yummy developed lactation cookies as a tasty and healthy solution for breastfeeding problems. For this project, the owner had a product and design already in the market but was looking to take it to that next level. To quickly convey the benefit across to the passing customer, I developed illustrations of the different flavored cookies that emulate a milking breast. The cookies' soft design and warm colors relay the rich flavor, while the colorful backdrops make the pouches stand out from the competitors.