Ivan Aguiar
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Candylab Toys

This is a packaging project for the Kickstarter based company Candy Lab Toys. Their toys combine modern design with glamorous mid-century muscle car aesthetics. Also, as wooden toys, these cars recall a simpler time before plastic toys came into the scene. I felt like these were all noble reasons, so I wanted the packaging to evoke all of this from the get go. The diagonal lines that run all over the package are meant to evoke speed and motion. The use of illustration instead of showing the actual car through clear plastic is a play on how toys were made to stimulate the imagination and creativity of children instead of zoning them out as many do today. The kraft backdrop highlights the accent color to create an elegant contrast. Finally, the design of the cardboard box makes an emphasis on the ideal of children using their imagination to create their own stories.

 
 

CANDYLAB TOYS

Package Design   //   Illustration

 

The concept

This is a packaging project for the Kickstarter based company Candylab Toys. These wooden cars combine modern design with the glamorous mid-century muscle car aesthetic, with the goal of creating something simple and durable. The use of illustration is a play on how toys were made to stimulate the imagination and creativity of children, allowing them to create their own stories. To push this idea further while fomenting recycling, I designed the boxes to become an extension of the brand by transforming them into racing tracks, ramps, and garages through simple instructions on the back of the package.

Specs

  • Student Project – ADES 3520 • Packaging and Brand Design
  • Professor – Karen Dorff
 
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