Ivan Aguiar
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Don Chencho

This is a packaging project for the Kickstarter based company Candy Lab Toys. Their toys combine modern design with glamorous mid-century muscle car aesthetics. Also, as wooden toys, these cars recall a simpler time before plastic toys came into the scene. I felt like these were all noble reasons, so I wanted the packaging to evoke all of this from the get go. The diagonal lines that run all over the package are meant to evoke speed and motion. The use of illustration instead of showing the actual car through clear plastic is a play on how toys were made to stimulate the imagination and creativity of children instead of zoning them out as many do today. The kraft backdrop highlights the accent color to create an elegant contrast. Finally, the design of the cardboard box makes an emphasis on the ideal of children using their imagination to create their own stories.


Don chencho

Branding   //   Illustration   //   Package Design


the concept

Don Chencho is an artisan fruit-punch beverage from the small town of San Gabriel, Mexico. The brand is inspired in the life of Crecencio Mendoza (Don Chencho), a local townsperson that in his youth lived through the hardships of poverty and war but never ceased to enjoy life and giving joy to others through his traditional "ponche". The deer, main image of the brand, represents the determination and pride that characterized Don Chencho.


  • Freelance Project
  • This is an ongoing project.
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Don Chencho Sneak Peak.jpeg
Don Chencho set.jpg