Ivan Aguiar
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Tea Botanics

This is a packaging project for the Kickstarter based company Candy Lab Toys. Their toys combine modern design with glamorous mid-century muscle car aesthetics. Also, as wooden toys, these cars recall a simpler time before plastic toys came into the scene. I felt like these were all noble reasons, so I wanted the packaging to evoke all of this from the get go. The diagonal lines that run all over the package are meant to evoke speed and motion. The use of illustration instead of showing the actual car through clear plastic is a play on how toys were made to stimulate the imagination and creativity of children instead of zoning them out as many do today. The kraft backdrop highlights the accent color to create an elegant contrast. Finally, the design of the cardboard box makes an emphasis on the ideal of children using their imagination to create their own stories.

 
 

Tea botanics

Identity   //   Packaging

 

The Concept

Tea Botanics was looking for a brand identity and package design to launch their first product in a line of medicinal teas. Since hot flashes are rarely talked about in the open, the goal was to develop a package design that did not shy away from the topic yet embolden and empowered the individual. Using both an energetic and soothing color, the step gradient shows the relieving transition encounter upon using the product.

specs

 
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