Tea botanics

[Created in collaboration with Dana Agostino at Vital Design Group]
Tea Botanics was looking for a brand identity and package design to launch their first product in a line of medicinal teas. Since hot flashes are rarely talked about in the open we strived to develop a package design that did not shy away from the topic yet embolden and empowered the individual. Using both an energetic and soothing color we used a step gradient to show the relieving transition one would encounter upon using the product.

TeaBotanics_FrontZoomedIn S.jpg
TeaBotanics_Box+Cup+Packet S CROP.jpg
TeaBotanics_Logo and Box.jpg
TeaBotanics_PacketGrid+Back S.jpg
TeaBotanics_AboveBox S.jpg
TeaBotanics_Front+Back S.jpg
TeaBotanics_InsideBox+Hand S.jpg
TeaBotanics_BackDetail S.jpg