Don Chencho

Branding / Illustration / Package Design

Don Chencho is an artisan fruit-punch beverage from the small town of San Gabriel, Mexico. The brand is inspired in the life of Crecencio Mendoza (Don Chencho), a local townsperson that in his youth lived through the hardships of poverty and war but never ceased to enjoy life and giving joy to others through his traditional "ponche". The deer, main image of the brand, represents the determination and pride that characterized Don Chencho.

• Freelance Project

• This is an ongoing project.