JCPENNEY X JOHNNY WUJEK
Deliverables — Social Videos / Social Media Assets
Contributions — Concept/ Art Direction / Video/ Editing
The Concept
JCPenney x Johnny Wujek is an exclusive collection from the celebrity costume designer, packed with glamour, bold style, and self-expression. The project aimed to capture the energy of the collection and showcase its full range across three key moments: Prom, HOCO, and Holidays. I led art direction across all video content and handled select edits—making sure everything felt cohesive, eye-catching, fun and in tune with how the audience experiences fashion and culture today.
Specs
Collaborators:
Videography/Editing – Roland Rangel
Copywriters – Brooke Diaz & Katelyn Winter
