JCPenney
spring
fashion
Deliverables — Social Media Assets
Contributions — Concept / Art Direction / Animation
The Concept
A collection of social posts and animations created for Spring 2020. The goal was to highlight the seasonal pieces through bold, vibrant visuals that would stand out on feed. I used colorful backgrounds to complement and elevate the product, keeping the focus on making each post feel fresh, eye-catching, and on brand.
Specs
Collaborators:
Styling – Ashley Lee
Photographer – Patrick Jerina
