Shaquille O’neal
XLG

Deliverables — Social media videos / Content creation

Contributions — Art Direction / Video / Editing

The Concept

Collection of social media videos that feature the bigger than life personality Shaquille O’Neal. These videos showcase the JCPenney exclusive “Shaquille O’Neal XLG”, Shaq’s signature Big & Tall collection. His fun personality, quick wit and imposing presence make it a unique experience to work with him.

Specs

Collaborators:

  • Videography & Editing – Evolved Cinema / Cortney Morentin

  • Art Direction – Jason Estes

  • Copywriters – Kelsey Walter & Brit Mott

 
 
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