Shaquille O’neal
XLG
Social media videos / Content creation
The Concept
Collection of social media videos that feature the bigger than life personality Shaquille O’Neal. These videos showcase the JCPenney exclusive “Shaquille O’Neal XLG”, Shaq’s signature Big & Tall collection. His fun personality, quick wit and imposing presence make it a unique experience to work with him.
Specs
My contributions to this project:
Art Direction / Video / Editing
Collaborators:
Videography & Editing – Evolved Cinema / Cortney Morentin
Art Direction – Jason Estes
Copy Writing – Kelsey Walter & Brit Mott