Tea Botanics
Deliverables — Identity / Packaging
Contributions — Concept / Branding / Packaging Design
The Concept
Tea Botanics was looking for a brand identity and packaging system to launch a line of functional medicinal teas, including Hot Flash Tea, Happiness Tea, Brain Fog Tea, and Night Sweat Tea. The goal was to create a design that felt approachable, empowering, and supportive while addressing wellness needs openly. The packaging uses a bold yet soothing color palette with a step gradient to symbolize the transition from discomfort to relief, tying the full line together under a cohesive and uplifting brand voice.
Specs
GDUSA - American Graphic Design Award 2017
Collaboration with Dana Agostino
Created at Vital Design Group
