Ivan Aguiar
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Abarrotes Cinthia's

This is a packaging project for the Kickstarter based company Candy Lab Toys. Their toys combine modern design with glamorous mid-century muscle car aesthetics. Also, as wooden toys, these cars recall a simpler time before plastic toys came into the scene. I felt like these were all noble reasons, so I wanted the packaging to evoke all of this from the get go. The diagonal lines that run all over the package are meant to evoke speed and motion. The use of illustration instead of showing the actual car through clear plastic is a play on how toys were made to stimulate the imagination and creativity of children instead of zoning them out as many do today. The kraft backdrop highlights the accent color to create an elegant contrast. Finally, the design of the cardboard box makes an emphasis on the ideal of children using their imagination to create their own stories.


abarrotes Cinthia's

Branding   //   Packaging


The concept

Abarraotes Cinthia's is a Mom & Pop grocery store in Puerto Vallarta, Mexico. The business is well known in the community for its homemade products, personal touch, and traditional setting and functionality as it operates with little technology. I took these elemental, vintage qualities to create a minimal brand that echoes traditional Mexican patterns and hand-painted signs which were the norm in the Mexico of yesteryear. The two-color palette on kraft transmits the homemade vibe of the store while helping keep printing costs down as well.


  • Student Project – ADES 4525 • Graphic Design Final Portfolio
  • Professor - Clinton Carlson
  • Project picked up by Abarrotes Cinthia's – Currently ongoing freelance project
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