Rockwell's Linoleum Carving

 

Logo Carving Process

WHAT IS THIS?

It's always fun to try new techniques to solve design problems. This was mine for Rockwell Biodynamic's logo. I wanted to step away from the computer and find a solution more fitting to the biodynamic ideology, which is very much linked to simple, back to the roots methodologies for farming. Carving out the logo gave it a hands-on feel that felt appropriate for this brand.