Ivan Aguiar Ivan Aguiar

Rockwell's Linoleum Carving

 

Logo Carving Process

WHAT IS THIS?

It's always fun to try new techniques to solve design problems. This was mine for Rockwell Biodynamic's logo. I wanted to step away from the computer and find a solution more fitting to the biodynamic ideology, which is very much linked to simple, back to the roots methodologies for farming. Carving out the logo gave it a hands-on feel that felt appropriate for this brand.

 
 
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