Arizona Jean Co.

Social media videos / Content creation

For this Arizona Jean Co. refresh, we set out to connect with a younger audience by tapping into social media trends and a more current, lifestyle-driven aesthetic. The goal was to reintroduce the brand with an energy that felt fresh, casual, and native to platforms like Instagram and TikTok. I led art direction across the video content and handled the editing as well, making sure each piece felt cohesive, scroll-stopping, and true to how the target audience engages with style and culture today.

My contributions to this project:

• Art Direction / Editing

Collaborators:

• Videography – Cortney Morentin

• Copywriter – Michelle Freeman