Arizona Jean Co.
Deliverables — Social Videos / Social Media Assets
Contributions — Concept/ Art Direction / Editing
The Concept
For this Arizona Jean Co. refresh, we set out to connect with a younger audience by tapping into social media trends and a more current, lifestyle-driven aesthetic. The goal was to reintroduce the brand with an energy that felt fresh, casual, and native to platforms like Instagram and TikTok. I led art direction across the video content and handled the editing as well, making sure each piece felt cohesive, scroll-stopping, and true to how the target audience engages with style and culture today.
Specs
Collaborators:
Videography – Cortney Morentin
Copywriter – Michelle Freeman
