Ivan Aguiar
WAX-06 V2.jpg

Better Than Wax

This is a packaging project for the Kickstarter based company Candy Lab Toys. Their toys combine modern design with glamorous mid-century muscle car aesthetics. Also, as wooden toys, these cars recall a simpler time before plastic toys came into the scene. I felt like these were all noble reasons, so I wanted the packaging to evoke all of this from the get go. The diagonal lines that run all over the package are meant to evoke speed and motion. The use of illustration instead of showing the actual car through clear plastic is a play on how toys were made to stimulate the imagination and creativity of children instead of zoning them out as many do today. The kraft backdrop highlights the accent color to create an elegant contrast. Finally, the design of the cardboard box makes an emphasis on the ideal of children using their imagination to create their own stories.


Better than wax

Identity   //   Package Design


The concept

Rebranding project for Better Than Wax (previously know as Natural Body Sugar). Better Than Wax uses a process called sugaring to offer a more natural and skin-friendly solution to conventional waxing. The rebrand gives the company a high-end cosmetic feel to match the quality and finesse of the product.


Black Logo V2.jpg
BTW logo breakdown V2.jpg
WAX-06 V3.jpg
WAX-03 V3.jpg
WAX-04 V3.jpg
WAX-05 V3.jpg
WAX-01-revised V3.jpg
WAX-02 V3.jpg
WAX-misc V4.jpg